Social Media & Marketing Coordinator

Social Media & Marketing Coordinator

HOW TO APPLY

Please email ([email protected]) with the following information.

Applications submitted in Indeed will not be accepted, must apply to email noted above.

1. Two to three paragraphs in the body of the email detailing why you are interested in this positionand how you meet the requirements described in this job description*.* Each paragraph should be between 3-7 sentences, for a total length of no more than 21 sentences. Do not attach a cover letter.

2. Your resume or work/skills/training history as an attachment or

a link to your LinkedIn profile in your email response. We do not have a preference. Our aim is to understand where you have worked and the types of roles you have had.

3. Link to your portfolio, if you have one, demonstrating your graphic design capabilities, and/or two or more samples of your original graphic design capabilities. These will not be used for any purpose other than to assess your match with our qualifications.

4.

*OPTIONAL* – Please consider filling out an optional, anonymous demographics survey, found here (https://thebakkenmuseum.formstack.com/forms/igm_applicant_demographic_survey). This survey will remain unattached to any application materials and is used only to determine patterns and opportunities for improvement. The hiring manager will not have access to the individual responses collected.

Complete applications will receive confirmation of submission within 72 hours. Applications will be reviewed on a rolling basis until the position has been filled. Please contact [email protected] if you have questions about this process.

JOB DESCRIPTION

Department

Marketing & Communications

Reports to

Marketing Manager

Compensation

$19.25/hour

Grade

2

Educational/Degree Requirement

None.

Exempt or Nonexempt

Nonexempt

Hourly or Salaried

Hourly

Hours Per Week

24

Hybrid or On Site

Hybrid

Language proficiency

English. Proficiency/familiarity with another language is a plus but not required.

Schedule

Wednesdays & Thursdays in museum, + 1 additional day on-site or remote. Occasional weekend and evenings to support museum programs and initiatives

OUR MISSION

Inspiring a passion for innovation to transform curiosity into possibility.

OUR VISION

Empowering people to explore how they can improve our world.

OUR VALUES

Curiosity

Wonder by asking bold questions, challenging assumptions, and seeking new perspectives. Center diverse voices to ensure exploration is equitable and relevant.

Creativity

Try and discover by generating, testing, and refining ideas. Take risks, learn from failure, and think outside of the box to create solutions that reveal unique possibilities.

Collaboration

Share by combining strengths, engaging partners, and building toward shared outcomes. Work across teams, communities, and volunteers to co-create adaptable solutions that are stronger, more inclusive, and more impactful together.

EQUAL OPPORTUNITY EMPLOYER

The Bakken provides equal employment opportunities for all persons regardless of age, race, color, religion, creed, national origin, marital status, familial status, sex, gender identity and/or expression, pregnancy, sexual orientation, disability, veteran status, genetic information, status with regard to public assistance, or any other characteristic protected under federal, state, or local law. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

POSITION OVERVIEW

The Communication Coordinator works closely with the Marketing Manager to support a variety of marketing and communications initiatives, including social media; online calendars, information, and reviews; tracking and updating internal physical and digital signage, postcards, and brochures; and other marketing and communication initiatives to drive support for, and engagement with, the museum.

ESSENTIAL DUTIES & RESPONSIBILITIES

PERCENT OF ROLE

Social Media & Communications

· Develop and implement social media strategy including planning, development, and distribution aligned with the museum-wide editorial and events calendar.

· Write and edit accurate and engaging content that communicates our mission and maintains the museum’s unique brand.

· Develop social media content, including producing video and graphic design for Facebook, Instagram, Tik Tok, and LinkedIn.

· Monitor the museum’s social media presence, including responding to comments and mentions.

· Cultivate relationships with social media influencers to increase the museum’s profile and attendance.

· Follow the museum’s social media style guide and internal policies to convey consistent voice, tone and brand. Update as needed.

· Maintain open communication with museum colleagues to stay informed on upcoming events and museum initiatives, shaping the messaging for visitors, the community, and followers.

· Communicate the museum’s mission as well as promote events and programs.

· Create reports and analysis of the museum’s social media efforts.

35%

Design

· Design original graphics for internal and external promotion, museum signage, advertising campaigns, social media, and the museum’s web site

· Be familiar with a graphic design software, whether Adobe Suite, Canva or Affinity.

· Design print and digital materials including brochures, fundraising pieces, and marketing materials for events.

· Design illustrations, logos, and other assets as needed for museum programming and colleterial.

· Design institutional presentations for internal and external audiences. Provide graphic design support for other areas of the museum as needed. Conduct or coordinate photography and videography shoots of museum programs, events, exhibits, or spaces for marketing campaigns.

35%

Marketing & Communications Support

· Maintain email distribution lists using Altru Blackbaud and MailChimp.

· Broaden awareness through posting museum events and happenings on online calendars.

· Maintain the museum’s profiles on consumer review websites.

· Monitor and respond to consumer reviews.

· Design and distribute email marketing campaigns.

· Ensure program and promotional materials are in alignment with the museum’s existing style guide.

· Contribute to the organization-wide editorial calendar.

· Monitor internal signage needs, order, and fill signage throughout museum

30%

Other duties as needed or required

Perform other duties as needed or required which are within the position's scope.

Diversity, equity, accessibility, and inclusion

Diversity, equity, accessibility, and inclusion (DEAI) are core functions of all positions at the Bakken Museum. While some roles may have more specific responsibilities, the items below are a part of everyone's role at the museum:

· Demonstrate a commitment to DEAI through continuous personal development, modeling inclusive behaviors, and proactively managing bias to help cultivate and promote a culture of inclusivity and belonging for all staff.

· Proactively work on your own and collaboratively with other museum staff to ensure equitable and representative experiences for all museum visitors and program participants.

POSITION REQUIREMENTS

· 2+ years of experience in social media content creation, marketing, public relations, or similar.

· Strong writer, storyteller, and editor.

· Ability to work independently and within a team environment.

· Familiarity with video and editing tools, and digital media formats.

· Ability to effectively manage multiple projects and timelines.

· Understanding of past and current trends in digital content and social media.

· Proven ability to work with Adobe Creative Suite and/or similar design and editing software.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

· Ability to sit and/or stand for up to 8 hours per shift.

· Ability to move through and access all areas of the buildings and grounds including stairs, indoor and outdoor areas, and small spaces.

· Ability to manipulate computers, office equipment, folding chairs and tables, and similar items related to an office environment.

TRAVEL

Limited to metro area for occasional support of programs or museum initiatives.

*The above statements are intended to describe the general nature and level of work performed by the staff member assigned to this position. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.*

*The Bakken Museum is committed to pay equity. The Bakken Museum provides pay grade transparency, and benchmarks pay grades and compensation compared to market. In addition to salary, The Bakken Museum offers a comprehensive benefits package for full time staff and part time staff working over 20 hours including employer matched 403(b), employer sponsored health & dental insurance, paid parental leave, and PTO.*

Pay: $19.25 per hour

Expected hours: 24.0 per week

Work Location: Hybrid remote in Minneapolis, MN 55416