Social Media Manager

Social Media & Personal Branding Manager

Construction | Lead Generation | Organic Growth

We’re looking for a creative, strategic Social Media & Personal Branding Manager to help grow a construction company through organic content, social media, and strong personal brands for our sales team.

This is not just a “post something on Instagram” role. You’ll help build the content strategy, identify what’s trending, create engaging content, and turn our expertise and people into a brand that generates conversations and leads.

What You’ll Do

• Build and execute an organic social media content strategy
• Create and schedule content across LinkedIn, Instagram, Facebook, and other relevant platforms
• Develop personal branding strategies and content for sales representatives
• Research trends, competitors, and content opportunities
• Turn real projects, industry knowledge, and team personalities into engaging content
• Create short-form videos, posts, graphics, and other social content
• Manage content calendars and scheduling
• Track performance and adjust strategy based on what’s working
• Help generate qualified leads through organic social media
• Use GoHighLevel (GHL) for lead tracking, campaigns, and marketing automation

You’re a Great Fit If You

• Understand social media beyond simply posting
• Know how to create content that gets attention and starts conversations
• Have experience with personal branding and organic lead generation
• Are comfortable researching trends and staying ahead of what’s working
• Can write engaging, authentic content
• Are organized and can manage a consistent content calendar
• Have experience with GHL or learn software quickly
• Understand that the goal is ultimately brand growth + leads, not vanity metrics

Bonus

Experience in construction, roofing, real estate, property management, or other home-service industries.

This is a hands-on role for someone who wants to build something, not just manage a posting schedule.

Pay: $15.00 - $20.00 per hour

Expected hours: 5.0 – 10.0 per week

Benefits

* Flexible schedule

Work Location: Hybrid remote in Richfield, MN 55423