Marketing Manager

We're looking for an incredible human to be the first Marketing Manager for Smart City Phoenix! Smart City is an apartment locating company established in Texas in 2013. Since then, we've been expanding to new cities and proudly employ over 400 agents nationwide.

The Marketing Team creates brand awareness and generates client leads through a variety of customer acquisition strategies, driving all revenue goals for the company.

Position Summary

: The Marketing Manager is responsible for developing content that supports the company's lead generation, customer acquisition, recruiting, and other marketing goals across social media and other marketing channels for their assigned market(s). This role is designed for someone who is a hands-on creative with strong copywriting and content creation skills. The Marketing Manager is a localized, in-market role that has full ownership over their markets results and will develop content for their assigned market's marketing channels including the website, blogs, social media, ads, email marketing and more. This role will work closely with all marketing team members as well as department leaders to ensure content is developed effectively while maintaining brand standards.

Essential Functions

* Operations: + Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets. + Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market(s): - Generate leads through social media, email marketing, and other marketing efforts. - Be agile and adjust posting strategies based on current business needs. - Convey the brand “voice” through copywriting while maintaining brand guidelines. - Work with Influencers and partners to post content for brand awareness campaigns. - Manage and update website content including lea