Manager, Influencer Marketing

Job Description

This role is central to our influencer team, playing a part in developing strategy and having overall responsibility for program delivery from the time strategy is approved to reporting. It requires strong project management experience while ensuring client goals are met every step of the way. It provides the opportunity to build relationships with both influencers and clients, all in a supportive, people-first environment on a team with ample growth opportunities.

Key Accountabilities

• Supporting the Senior Manager, Influencer Marketing with the development of influencer strategies across multiple clients and categories.
• Owning the creation, delivery, and presentation of influencer partner recommendations and campaign briefs and messaging.
• Assisting with project impact forecasting.
• Working directly with influencer partners to deliver quality content on time that drives results for our clients.
• Developing project timelines and ensuring clear communication to internal team and influencers.
• Being an expert at influencer negotiations to ensure we are entering financially sound partnerships with creators.
• Supporting the Associate Manager, Influencer Marketing with influencer communications and contracting with talent and their representatives.
• Tracking campaign progress and reporting back to your people leader and clients.
• Managing influencer out of pocket budgets and reporting back to your people leaders to support the team’s overall financial goals.
• Overseeing influencer invoicing & billing processes.
• Supporting client goals and success by ensuring efficient and on-time delivery of all contracted content.
• Making recommendations for campaign content and optimization throughout projects.
• Assisting with data analysis and presenting campaign results to clients.
• Managing campaigns in the Creator IQ platform.
• Applying best practices and required client and FTC guidelines to ensure compliance.
• Acting as a len