Community Marketing Specialist

About Pear Suite

Pear Suite is an early-stage digital health company building software for community-based care. Our care navigation platform equips community health workers, doulas, care navigators, and the organizations that support them with tools to collect, visualize, and act on social determinants of health data. We help community-based organizations, health systems, and government-funded care programs deliver more coordinated, person-centered care.

### Why Pear Suite?

We’re a mission-driven team committed to health equity and innovation in community-based care. You’ll thrive here if you’re eager to take initiative, value autonomy, and enjoy building structure where none exists. Join us to build scalable, human-centered technology that empowers frontline workers and improves lives across the U.S.

About the role

As Community Marketing Specialist, you'll own the development of Pear Suite's Community Health Worker (CHW) community across the entire customer lifecycle, from acquisition and activation to retention and engagement. You'll collaborate closely with Product, Customer Success, and Sales to create meaningful experiences for CHWs, the community-based organizations (CBOs) they work within, and the payers and healthcare organizations we partner with.

What you'll do

Community Growth & Acquisition

• Develop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channels
• Grow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizations
• Manage CHW sourcing initiatives and optimize acquisition performance through data-driven insights
• Monitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategy

Customer Engagement & Lifecycle Marketing

* Partner with Marketing Communications to buil