Marketing Manager, New Channels Strategy

About the Team

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DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand, product, and operations to lead DoorDash's new channels strategy — identifying, testing, and scaling net-new marketing channels (such as Influencer & Affiliate, SMS, and other emerging channels) to drive incremental new customer and MAU (Monthly Average User) growth. This role owns a portfolio of channel bets end-to-end, from early-stage testing through to scaled, always-on programs. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

About the Role

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The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to lead DoorDash's new channels strategy — identifying, testing, and scaling new marketing channels to drive incremental new customer and MAU (monthly active users) growth efficiently. This role will report into the MAU Marketing lead, and will own end-to-end strategy — from ideation and testing through to scaled execution and measurement — across a portfolio of new channel bets that support our broader new customer acquisition goals. This includes DoorDash's Influencer & Affiliate program (creator recruitment, commission structure, content strategy, and measurement) as one flagship bet in that portfolio, alongside a handful of additional new channel tests. It's an awesome blend of working on 0 to 1 nascent bets and driving impact at scale while overseeing a substantial marke