Media Buyer / Performance Marketing Lead

Join REEKON Tools, a US based company, as we upgrade the tools professionals use on construction projects big and small! We are looking for an experienced Media Buyer to take full ownership of our paid acquisition across Meta and Google. We make a variety of construction tools and software that we sell online and in stores to customers across the globe.

You will own roughly $1-1.5M in annual ad spend across Meta and Google. This is a hands-on, in-platform role where you will build, test, and optimize campaigns yourself, and you will do it alongside an internal creative team that produces a high volume of video and static assets into a high functioning machine. Your job is to feed that engine, tell the creative team what is working and what to make next, and turn their output into profitable growth. We will primarily be running ads to our own website which is Shopify based.

We are looking for someone who thinks in blended terms rather than platform reported ROAS, who has a real testing methodology rather than a list of hacks, and who is comfortable being the single owner of a budget this size. If you have run seven figures a year and can walk us through the account, we want to talk.

This will be a full time remote role.

The Role

• Own day to day management of approximately $1.2M in annual paid spend across Meta and Google (Shopping, Performance Max, Search, and YouTube)
• Build, launch, and optimize campaigns in platform — account structure, budgets, bidding, audiences, and daily pacing
• Run a structured creative testing program with our internal creative team, and brief them on what to produce next based on what the data actually shows
• Report performance against blended MER and contribution margin targets, not just platform reported ROAS
• Manage our product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation
• Own tracking accuracy across Meta Pixel and CAPI, Google tags, and GA4, and surfa