Director of Marketing

Benefits

* 401(k) * 401(k) matching * Bonus based on performance * Competitive salary * Dental insurance * Employee discounts * Health insurance * Paid time off * Parental leave * Vision insurance Location: On-site or Remote (US), with periodic travel to Sioux Falls, SD Experience Required: 8+ years in e-commerce or digital marketing, including team leadership

About the Role

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Wild Oak Boutique — one of the fastest-growing women’s fashion brands — is hiring a Director of Marketing to lead our marketing organization and own strategy across every channel that touches the customer.

Marketing has reported directly to the owners since the company started. This is the first dedicated leadership seat over the function, so you will inherit a capable in-house team and a brand with real momentum, plus the latitude to decide where we take it next. You will own the budget, set the channel mix, and carry accountability for growth.

This role is open to remote candidates anywhere in the US. Our team and warehouse are in Sioux Falls, SD, and we expect you to travel there periodically to work alongside the team in person. If you are local to Sioux Falls, you are welcome in the office as often as you like.

Key Responsibilities

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• Own marketing strategy and budget across paid, organic, retention, and creator channels.
• Lead, mentor, and grow the in-house marketing team spanning content, social, email/SMS, and paid media.
• Drive performance marketing across Meta, Google, and TikTok, with clear accountability for CAC, ROAS, and blended return on spend.
• Own lifecycle marketing: email and SMS segmentation, automation, and the promotional calendar.
• Scale our creator and affiliate program, including TikTok Shop.
• Partner with merchandising and product development to align messaging, launch timing, and promotions.
• Turn data into decisions, using attribution and cohort analysis to allocate spend and