Marketing and Community Engagement Coordinator

Position Summary

San Diego Model Railroad Museum is seeking a dynamic and detail-oriented Marketing & Community Engagement Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, driving brand awareness, and enhancing customer engagement. Currently SDMRM uses a variety of earned, owned, and paid media including print, social media and online media to generate press and expand awareness to potential visitors of the San Diego Model Railroad Museum. This position requires a blend of creativity and analytical skills to effectively execute marketing strategies across various channels.

Duties and Responsibilities

· The Marketing and Community Engagement Coordinator is responsible for creating, assisting and/or managing museum event programming designed to support the mission of the San Diego Model Railroad Museum.

· Lead the development and implementation of marketing campaigns across multiple platforms integrating earned, owned, and paid media channels.

· Represent SDMRM in outside organizations such as the Balboa Park Marketing/PR Committee and other organizations as required and during media interviews.

· Manage on and offsite media segments. Compose press kits, news releases, and media alerts.

· Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.

· Manage and optimize e-commerce platforms to enhance user experience and drive sales.

· Utilize marketing automation tools to streamline processes and improve campaign effectiveness.

· Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities.

· Create engaging content for email marketing campaigns and newsletters, ensuring alignment with brand messaging and target audience.

· Support product management by coordinating product launches, promotional materials, and sales collateral.

· Utilize SEO best practices