Marketing Coordinator

Job Summary

The Marketing Coordinator supports the planning and execution of marketing campaigns, social media content, and promotional initiatives across multiple channels. This role works closely with the Marketing Manager to assist with content creation, market research, campaign analytics, and coordination of internal and external marketing efforts while ensuring consistent brand messaging across all platforms.

Duties & Responsibilities Collaborate with the Marketing Manager to plan, develop, and execute marketing campaigns and promotional initiatives. Create cohesive cross-channel marketing content and collateral for platforms including social media, websites, print, out-of-home (OOH), connected TV (CTV), SMS, direct mail, email, brochures, and advertisements. Support content creation by capturing new footage and repurposing existing video and photo assets for marketing use. Schedule, publish, and monitor engaging organic social media content. Monitor social media trends, local events, and seasonal opportunities to help identify new marketing and content ideas. Plan and execute internal marketing initiatives including company newsletters, quarterly events, and community engagement activities. Assist in tracking marketing campaign performance using analytics tools and preparing reports. Provide support in maintaining and updating the company’s website, marketing databases, and customer lists as needed. Coordinate with internal teams, designers, and external vendors to support the execution of marketing initiatives. Assist with organizing promotional events, trade shows, and product launches. Ensure brand consistency across all marketing channels and communications. Competencies for Success

Communication Organization & Time Management Initiative Creativity Problem Solving Attention to Detail Collaboration Results Orientation

Required Skills & Abilities

Strong knowledge of social media platforms