Local Marketing & Content Creator

Local Marketing & Content Creator

Salisbury, NC | Part-Time | Local / Hybrid | Approximately 10–15 hours per week

SUMMARY

Salisbury Eyecare & Eyewear is looking for a creative, energetic Local Marketing & Content Creator to help us tell the

story of our practice.

TECHNICAL SKILLS

Instagram

TikTok

Reels

CapCut

Canva

Adobe Creative Suite

Photography

Videography

Social media management

Content creation

Local business marketing

WHAT YOU'LL DO

Create authentic photo and video content inside our actual practice; Capture our doctors and team members in their

natural environment; Create Instagram Reels, Stories, posts and other short-form content; Photograph new eyewear,

displays, products, office events and team moments; Develop creative ideas that showcase the personality of our

practice; Interview team members and turn their personalities and expertise into content; Help tell the story of our dry

eye services, optical offerings, aesthetics and comprehensive eye care; Highlight our connection to Salisbury and the

local community; Create content around new frame lines, trunk shows, events, holidays and community happenings;

Attend occasional team events or community events to capture content; Write engaging captions that sound like a

human being—not a corporate marketing department; Help maintain a consistent content calendar; Collaborate with

Dr. Denton and the team on larger marketing initiatives; Occasionally assist with website, email marketing or other

creative marketing projects

WHAT WE'RE NOT LOOKING FOR

Canva templates; Stock photos; Generic healthcare graphics; AI-generated captions; "5 Tips for Healthy Eyes" every

Tuesday; Copying what every other optometry practice is doing

YOU MIGHT BE A GREAT FIT IF...

You naturally notice interesting moments and think, "That would make a great video."; You love Instagram, TikTok

and short-form video; You understand what makes people stop scrolling; You are comfortable filmi