Part-time Marketing Manager

Header: Job Summary Join the Beacon Leadership Academy team as a Part-time Marketing Manager, where you'll spearhead innovative marketing initiatives that elevate our school's visibility and engagement. This role offers the opportunity to lead digital and face-to-face marketing campaigns, to bring our revolutionary education model to more children and families. You'll be at the forefront of crafting compelling content, managing advertising strategies, and leveraging data-driven insights to optimize performance—all while working in a flexible, supportive environment that values your expertise and creativity.

Responsibilities

• Develop and execute comprehensive marketing strategies across multiple channels, including digital, social media, print, and community engagement efforts.
• Create compelling social media content, managing content calendars, and ensuring alignment with brand messaging.
• Manage and optimize social media advertising campaigns on platforms such as Facebook and Instagram to increase brand awareness and customer engagement.
• Analyze web analytics reporting and other data sources to measure campaign performance, identify trends, and inform future marketing decisions.
• Manage marketing budgets effectively while tracking ROI to maximize demand generation marketing efforts.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve overall marketing efficiency.
• Be on campus, weekly, to take photos and video for content creation
• Plan and run community engagement opportunities, such as attending local events, hosting events on-campus, or other outreach initiatives.

Skills

• Proficiency in SEO techniques to enhance online visibility and organic search rankings.
• Strong knowledge of multichannel marketing strategies including digital marketing, email marketing, print advertising, and social media marketing.
• Experience with video editing, graphic design, and visual content creation.
• Skilled in man