Lifecycle Marketing Associate (Contractor) for Health Coach Institute (HCI)

ISSA is seeking a Lifecycle Marketing Associate contractor to directly support Health Coach Institute (HCI), part of the ISSA family of brands. While this position is posted through ISSA’s career network, your day-to-day focus, campaigns, and audience engagement will be dedicated specifically to HCI's programs and student lifecycle. This is a fixed-term contract position scheduled through December 2026. About HCI: At Health Coach Institute (HCI), we empower purpose-driven individuals to transform lives through human-centered, science-based coaching education. For over a decade, we’ve set the standard in health and life coach certification by blending behavioral psychology, habit-change methodology, and practical business skills. Whether your goal is to build a thriving private practice or earn top-tier industry credentials, HCI provides the accredited training, hands-on practice, and ongoing support you need to make a meaningful, lasting impact. So What's the Job?

As the Lifecycle Marketing Associate contractor, you will provide executional support to the Sr. Brand Manager, turning the lifecycle marketing and promo strategy into deployed reality. The Associate builds, QAs, and sends email and SMS campaigns in HubSpot, keeps the lifecycle nurture program updated/running day-to-day, and grows into owning audience segmentation over time. This is a hands-on execution role, not a strategy-setting one — strategy is set by the Sr. Brand Manager; this role makes it happen on schedule and error-free.* Campaign Execution & QA: Build, QA, and deploy email and SMS campaigns in HubSpot—including promos, webinar sequences, nurture flows, and one-off sends—on schedule and error-free. * Testing & Optimization: Design and run A/B tests across email/SMS campaigns and audience segmentation to optimize performance. * Email Calendar Management: Build and maintain an organized month-to-month email calendar t