Marketing Coordinator

Overview

We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team to help drive growth to our law, including our personal injury practice area. In this role, you will be the driving force behind executing innovative marketing strategies that elevate brand presence and engage target audiences across multiple digital channels. Your passion for digital marketing, combined with your technical proficiency and creative flair, will help propel our campaigns to new heights. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to impactful marketing initiatives.

Duties

• Develop, implement, and optimize digital marketing campaigns across platforms such as Google Ads, Instagram, TikTok, Youtube, Facebook Advertising, and social media channels to maximize reach and engagement.
• Manage website content using content management systems like WordPress and ensure website management aligns with SEO best practices.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and increase web traffic through effective SEO strategies.
• Create compelling content for various channels including email marketing, social media posts, blogs, and landing pages that resonate with target audiences.
• Analyze campaign performance using web analytics reporting tools such as Google Analytics and Google Tag Manager; generate insights to refine strategies for better results.
• Oversee paid advertising campaign management, including SEM (Search Engine Marketing) and paid search marketing efforts, ensuring optimal conversion rates through conversion optimization techniques.
• Collaborate with design teams to produce engaging graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design principles that enhance campaign visuals.
• Implement marketing automation workflows to streamline lead nurturing processes and improve overall campaign eff