Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Key Responsibilities

• Define and lead the US caregiver/consumer marketing strategy for KarXT in ADP, ensuring the work is insight-driven, disease-appropriate, and aligned to the brand's overall commercialization strategy and objectives.
• Lead development and execution of unbranded and branded caregiver campaigns that build awareness and understanding of Alzheimer's-related behavioral symptoms, and support caregivers in recognizing changes and engaging with care teams earlier.
• Own caregiver segmentation and message/concept development to ensure engagement strategies resonate across distinct caregiver populations and sites of care, including community and long-term care settings.
• Develop caregiver-facing tools, content, and channel strategy across digital, social, and traditional media, in partnership with Medical, Advocacy, and Corporate Affairs.
• Build caregiver-voice and programs that bring authentic caregiver perspective into BMS's external communications, partnering closely with Corporate Affairs and Global Patient Advocacy.
• Partner with Global Patient Advocacy to ensure a single, consistent caregiver engagement model across marketing- and advocacy-led initiatives.
• Partner with HEOR and Corporate Affairs to translate caregiver-focused evidence and research into a compelling, patient/caregiver-centered narrative that supports consumer engagement and the brand's broader val