Director, Social Media & Customer Engagement

⠀: About Metagenics

For over 43 years, Metagenics has had the mission to help people live happier, healthier lives through the life-changing power of nutrition.

We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

Join us in being the world’s leading healthcare professional-grade VMS company!

⠀: The Role

Reporting to the VP of Marketing, the Director will own and execute Metagenics' social media strategy end to end, design and run our customer engagement framework, lead social content development, and establish a best-in-class influencer and partnerships program. You will lead a team of four, setting strategy and standards while remaining close enough to the work to coach, edit, and raise the quality bar. Success in this role means a measurably stronger brand presence, a more engaged and loyal customer community, and a partnership program that turns credible voices into durable advocacy — all while protecting the scientific integrity and compliance standards that define Metagenics. Key ResponsibilitiesOwn & Execute Social Media Strategy

• Define and own the enterprise social media strategy across all platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging channels), aligned to brand, commercial, and audience-growth goals for both practitioner and consumer segments.
• Set the channel roadmap, publishing cadence, and platform-specific playbooks; decide where Metagenics should lead, participate, or stay out.
• Own social KPIs end to end — reach, engagement rate, audie