Manager, Lifecycle Marketing – Campaigns & Experiences

CircusTrix dba

Sky Zone

Manager, Lifecycle Marketing – Campaigns & Experiences

Full-Time

Hybrid in Dallas, TX, or Remote in O&O States

Department: Commercial

Reports to: Director, Digital Experiences

Travel: N/A

FLSA: Exempt

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ABOUT US

CircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks with more than 500,000 members and 60+ attractions. We create fun, high-energy experiences for all ages while hosting thousands of memorable birthdays, team events, and school parties each year. Recognized by Franchise Times and Entrepreneur, our success is driven by a culture of curiosity, creativity, and growth. At Sky Zone, we empower builders, problem-solvers, and lifelong learners to explore bold ideas, challenge assumptions, and make a meaningful impact—creating a place where imagination thrives and people are inspired to grow.

POSITION OVERVIEW

Sky Zone is seeking a Lifecycle Marketing Manager — Campaigns & Experiences to own and scale our CRM campaign calendar across email and SMS. This role will be responsible for strategizing, planning, executing, and optimizing campaigns that drive awareness, traffic, repeat visits, bookings, and membership growth, while operating with a holistic view of the customer lifecycle. This role requires someone who is equal parts strategy and execution, overseeing the full marketing calendar while also developing campaign-level strategies and plans that drive specific business outcomes.

This role requires a strategic, data-driven marketer who exercises independent judgment and discretion in leading campaign planning, build and execution, testing, and performance analysis across key business initiatives, and who is accountable for the outcomes of those decisions as an owner of the lifecycle marketing function.

RESPONSIBILITES

**Lifecycle