Senior Brand Manager

Primary Purpose

The Senior Brand Manager for Schuman Brands will own the growth, profitability, and marketplace success of our flagship Cello® brand. Following a transformative brand repositioning, Cello is well-positioned to strengthen its leadership in the specialty cheese category, expand consumer reach, and drive continued business growth. This is an exciting opportunity for a strategic marketer to play a meaningful role in shaping the next chapter of an iconic brand.

Responsibilities

• Lead the growth and long-term success of the Cello® brand through impactful brand and category strategies.
• Own brand P&L performance, balancing growth, profitability, and investment decisions to deliver business objectives.
• Identify growth opportunities through consumer, category, and competitive insights, translating findings into actionable business recommendations.
• Drive innovation and commercialization initiatives that support brand growth and business objectives.
• Develop business forecasts and growth plans in partnership with Sales, Finance, Operations, and Consumer Insights teams.
• Lead the development and execution of annual brand plans and integrated marketing programs that build brand equity and drive results.
• Measure and optimize marketing performance to maximize effectiveness and return on investment.
• Partner with Sales the teams to develop shopper marketing programs that drive category growth and retailer engagement.
• Oversee owned brand channels, delivering engaging content and experiences that strengthen consumer connections.
• Serve as a brand steward, ensuring a consistent and compelling brand experience across all touchpoints.
• Develop compelling sales tools and brand resources that support customer-facing teams and strengthen brand storytelling.
• Represent the brand with customers, retailers, and industry partners to build relationships and advance business goals.
• Contribute to broader marketing initiatives and support