Email Marketing Manager - Remote

Overview

We are seeking a dynamic and innovative Email Marketing Manager - Remote to lead our digital communication strategies and drive impactful email campaigns. In this role, you will harness your technical expertise and marketing acumen to develop, execute, and optimize multichannel marketing initiatives that generate leads, nurture customer relationships, and enhance brand engagement. This is an exciting opportunity for a proactive professional passionate about digital marketing performance monitoring, data analytics, and marketing automation tools to make a significant impact in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive email marketing strategies aligned with overall demand generation marketing goals, ensuring seamless integration across channels such as social media, web, and direct outreach.
• Manage end-to-end email campaign setup, including segmentation, personalization, automation workflows, and A/B testing to maximize engagement and conversion rates.
• Utilize email marketing software such as GHL or Hubspot to execute campaigns efficiently while maintaining best practices for deliverability and compliance.
• Analyze campaign performance using Google Analytics, web analytics reporting tools, and data analytics platforms to derive actionable insights for continuous improvement.
• Collaborate with cross-functional teams—including sales, product management, and creative—to ensure alignment on product market segmentation and targeted messaging strategies.
• Implement marketing automation tools to streamline lead nurturing processes, improve lead scoring accuracy, and enhance overall marketing operations.
• Monitor digital marketing performance metrics regularly to optimize attribution modeling, improve lead generation efforts, and refine demand generation tactics.

Requirements

* Proven experience managing email marketing campaigns with proficiency in email automation platforms such as GHL a