Marketing Manager/Visual Merchandiser

Job Overview

We are seeking a dynamic and creative Marketing Manager/Visual Merchandiser to elevate our brand presence and craft captivating retail environments. This role combines strategic marketing expertise with innovative visual merchandising skills to drive customer engagement, enhance store aesthetics, and boost sales. The ideal candidate will be passionate about branding, possess a keen eye for design, and thrive in a fast-paced retail setting. You will lead the development of compelling visual displays, manage store layouts, and implement marketing initiatives that align with brand guidelines. This paid position offers an exciting opportunity to influence brand perception and create memorable shopping experiences across multiple locations.

Responsibilities

• Develop and execute visual merchandising strategies that reflect brand identity and attract customers
• Create engaging photo and video content (Reels, TikToks, posts)
• Edit content for a polished, high-converting look
• Plan and publish multiple posts per week across Instagram, TikTok, and Facebook
• Manage and grow all social media accounts
• Develop and run paid ad campaigns (Meta Ads, Google Ads, etc.)
• Plan and execute email marketing campaigns (promotions, customer retention, product launches)
• Build and manage email lists and customer segmentation
• Support SEO efforts including keyword research, on-page optimization, and improving search visibility
• Monitor and optimize Google Ads campaigns for performance and ROI
• Stay up to date with current trends and adapt them to our brand
• Engage with followers, respond to comments/DMs, and build community
• Track and analyze performance (social, ads, email, SEO) and optimize strategy
• Design engaging store layouts, planograms, and display arrangements using tools like SketchUp, AutoCAD, Adobe Illustrator, and Adobe Photoshop
• Coordinate with retail teams to manage store merchandising operations, ensuring consistency with branding