Demand Marketing Manager, Media Strategy

Description: OVERVIEW

The Demand Marketing Manager, Media Strategy is responsible for leading PLTW’s industry advertising, paid media, and digital campaign strategy to expand market reach, strengthen audience engagement, and drive measurable business outcomes across the K–12 education market. This role serves as the strategic lead for media planning, audience targeting, channel optimization, and performance analytics across paid digital, industry advertising, sponsorships, content syndication, webinars, and other promotional investments.

Reporting to the Senior Director of Demand Marketing, this position combines strategic planning with executional oversight and is accountable for shaping PLTW’s paid media investment strategy and translating performance insights into recommendations that improve marketing efficiency, audience engagement, and growth outcomes. This role partners cross-functionally with Brand, Product Marketing, Content, Creative, Events, and external agencies and vendors to ensure campaigns are insight-driven, effectively executed, and tied to measurable results. Occasional travel required.

RESPONSIBILITIES

• Lead the development and execution of PLTW’s paid media, industry advertising, and digital campaign strategy, including channel mix, audience targeting, investment planning, and performance optimization.
• Own strategic media planning and budget allocation recommendations across paid digital, sponsorships, content syndication, paid email, webinars, and other demand-driving promotional tactics.
• Translate organizational priorities and audience insights into integrated media strategies that strengthen market visibility, improve engagement, and drive measurable business outcomes.
• Serve as the internal subject matter expert on paid media, digital advertising, vendor capabilities, audience targeting, and campaign performance best practices.
• Establish measurement frameworks, dashboards, and reporting cadences to evaluate ca