Senior Marketing Manager — Brand & Campaigns

About NOAT

NOAT is a venture-backed consumer brand on a mission to reduce tobacco-related harm through innovative, sustainable nicotine pouches.

In 2024, we raised one of Europe’s largest consumer seed rounds, backed by leading VCs and global celebrities. We are building a premium, design-led brand with an international footprint, driven by a strong point of view on craft, quality, and user experience.

Brand matters to us. Every asset must feel intentional, considered, and fit naturally with the larger narrative of NOAT.

The role

We are hiring a Senior Marketing Manager to own how NOAT builds awareness — the marketing calendar, the big campaign moments, organic social, and the relationship we have with the customers we already own.

Our constraint is not conversion. It is that not enough people know who we are. Paid acquisition is handled by a specialist agency. This role owns everything else: the ideas that make people notice us, and the owned channels that keep them.

This sits at the intersection of brand and commercial outcome. It is a hands-on role with clear ownership and significant influence — you will set the marketing calendar the rest of the business works to.

The US is our primary market. The UK and Sweden are secondary.

What you will own

The marketing calendar

• Own NOAT’s brand and campaign calendar across all markets — the single plan the business works to
• Set the rhythm of the year: a small number of large, deliberate moments rather than constant low-level activity
• Brief every campaign properly — objective, audience, mechanic, budget, reach target and success measure agreed before work starts
• Keep paid, organic, retention and partnerships pulling in the same direction

Big activations

• Conceive and deliver the major campaign peaks — the ideas people actually talk about
• Out-of-home, experiential, stunts, product drops and culturally timed moments
• Turn NOAT’s existing relationships — investors, partners an