Customer Relationship & Lifecycle Marketing Manager

Qualified Arizona based candidates will be given preference

Job: Full-Time, Customer Relationship & Lifecycle Marketing Manager in Tucson, Arizona. Remote Hybrid

Are you a strategic and creative manager who loves to process data and support the journey of customers? Western National Parks (WNP), a nonprofit partner of the National Park Service (NPS) and the United States Forest Service (USFS), is seeking a Full-Time, Customer Relationship & Lifecycle Marketing Manager who will be responsible for developing and executing Western National Parks (WNP’s) customer relationship management (CRM) and lifecycle marketing strategy across multiple customer segments, including but not limited to e-commerce retail (the largest customer segment).

Our Marketing and Communications Team is looking for a creative and analytical individual who will serve as the organization’s CRM governance leader. The role will be responsible for ensuring consistent customer experiences, effective database management, and coordinated communications across departments to increase customer lifetime value, donor retention, engagement, loyalty, revenue growth, and customer satisfaction. JOB RESPONSIBILITIESThis role is responsible for the following duties and any related tasks as assigned: CRM Strategy & Lifecycle Management* Develop and execute WNP’s CRM and lifecycle marketing strategy across e-commerce retail, travel, philanthropy, events, internal communications, and business-to-business (B2B) to increase customer acquisition, engagement, retention, donor stewardship, loyalty, and customer lifetime value. * Design, implement, and optimize customer journeys and automated lifecycle campaigns including but not limited to, welcome, cart abandonment, browse abandonment, post-purchase, win-back, donor renewal, and seasonal campaigns using behavioral, transactional, demographic, and engagement data to personalize communications. * Work collaboratively with