VP of Brand & Growth Marketing

Position Summary

Medivant Healthcare is entering a significant new stage of growth.

We have built a rapidly growing healthcare company with a strong position in sterile injectable pharmaceuticals and are now expanding into branded products across hormones, health & longevity, peptides and other differentiated therapies.

We are looking for a VP, Brand & Growth Marketing to build the next generation of Medivant's marketing organization.

This is not a traditional pharmaceutical marketing role.

We are looking for a consumer-minded brand builder who knows how to take differentiated products, create compelling brands around them, generate demand and translate significant marketing investment into measurable growth. The right person may come from consumer health, wellness, digital health, beauty, fitness, premium consumer products or another high-growth consumer category. Pharmaceutical experience is not required. What matters is having built brands and knowing how to make consumers care. Key Responsibilities Brand Strategy & Growth Leadership

* Build the overall brand and marketing strategy for Medivant's growing Health & Longevity portfolio.

* Develop distinctive positioning and brand identities for individual products and platforms.

* Create consumer demand through digital, social, content, creator/influencer, PR and broader media channels.

* Build and manage performance marketing programs with clear accountability for CAC, conversion, retention and return on marketing investment.

* Develop customer segmentation and messaging that translates product differentiation into compelling consumer benefits.

* Lead product launches from positioning through creative execution and customer acquisition.

* Build an integrated approach across brand marketing and performance marketing rather than treating them as separate disciplines.

* Own marketing analytics, testing and attribution and use data to continuo