Culinary Institute of America

Content and Social Media Specialist (Temporary Position: 9/8/2026 - 11/30/2026)

Hyde Park, NY, USPosted 26 days ago

Job Description

The Job Duties of this position are able to be performed from our NY Campus or Remote.

The hiring rate for this position is $30.00 per hour.

Please apply to learn more about the benefits of working for the CIA.

POSITION SUMMARY

The temporary Content and Social Media Specialist leads brand marketing strategy and execution across social media, influencer, experiential, and digital content channels while covering and supporting the CIA’s Content & Social Media Manager responsibilities during their absence.

ESSENTIAL RESPONSIBILITIES

  • Lead brand marketing strategy across influencer, experiential/events, social media, earned media, and digital content production.
  • Manage and support the Content & Social Media Manager’s responsibilities in guiding day-to-day channel execution, new and in-progress campaigns/events, vendor management, and relationship building.
  • Support on-site execution of experiential activations, classes, and events, including capturing social content.
  • Build pre-, during, and post-event promotion plans to drive attendance and extend reach beyond attendees.
  • Deliver post-event recaps covering attendance, engagement, and learnings for future activations.
  • Identify influencers and develop influencer campaigns, including influencer attendance at events and classes and brand collaborations.
  • Negotiate influencer agreements, including rates, deliverables, and content usage rights, and manage product gifting and seeding programs.
  • Drive conversion from social media and digital channels to registrations for events, conferences, classes, boot camps, and restaurant reservations.
  • Manage paid social campaigns and boosted posts, including budget tracking and performance optimization.
  • Partner cross-functionally with the email team to recommend emails that tie into brand marketing, providing copy and edited assets.
  • Maintain content calendars, copywriting, and selection of creative assets.
  • Oversee d

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