Social Media & Digital Content Student Assistant Specialist

We are seeking an enthusiastic and creative student with extensive knowledge of social media, digital content creation, photo & video production, and graphic design. The Social Media & Digital Content Student Assistant Specialist will work in collaboration with the Brand, Marketing, and Communication team in the newly formed college integrating art, design, and the performing arts (encompassing Parsons School of Design, Mannes School of Music, the School of Jazz and Contemporary Music, and the School of Drama portfolios) to capture, write, edit, and produce photographic and video content for our college-wide communications platforms.

Responsibilities

• Aid in the drafting of weekly newsletters with events and notable items for the college community through the intake and researching of content suggestions and ideas
• Attend university events to capture photo and video content for social media and University platforms
• Utilize a strong, creative, and media-savvy skill set to aid in the production of social media content across college-wide social platforms, including Instagram, Twitter/X, Facebook, and LinkedIn.
• Shoot and edit photo and video content for use on social media, web, and program marketing platforms.
• Aid in the tracking and management of photo & video release forms
• Conduct interviews with students, alumni, and faculty for video content.
• Design graphic assets for social media, print flyers, websites, and newsletters.
• Write compelling, concise copy that follows marketing best practices and branding guidelines.
• Monitor social accounts, including tags, mentions, and direct messages, interacting with both the college community as well as broader external audiences (e.g. prospective students and their families, alumni, etc).
• Proactively research news items, events, and other content ideas for social media to promote and celebrate the Parsons, Mannes, Jazz, & Drama community.
• Abide by university guidelines outlining the resp