Content & Marketing Manager – Green Herbal Care

Overview

Green Herbal Care is an Austin-born hemp and cannabinoid company with 6+ local stores and an online shop that ships across North America. We're looking for a hands-on Content & Marketing Manager who can shoot it, edit it, brief it, and make sure it's right, with one main goal: growing our online sales.

Description

We're a small team that's growing up fast. This role is a real mix: part creator, part coordinator, part keeper of the brand. You'll make content yourself, work with our marketing agency and contractors, and be the person who knows our products well enough to make sure everything we put out is accurate. The job will grow and shift as we do, so curiosity and flexibility matter as much as any single skill.

What You'll Do

• Shoot and edit photo and video: product overviews, ad creative, social content
• Write creative briefs for shoots you'll run yourself or hand off to contractors
• Own the creative side of our paid ads on Meta and Google, and keep everyone in sync (no ad buying; that's handled elsewhere)
• Run our organic social channels
• Be the bridge between GHC and our marketing agency: guide priorities, review their work, and make sure product details and messaging are accurate
• Run our customer content creator program, from writing briefs to keeping in touch with the creators
• Keep the website fresh with homepage hero images and campaign setup, and make sure launches go live correctly
• Handle in-store marketing, like signage, across our Austin locations
• Pitch in on whatever else helps grow online sales.

What We're Looking For

• 21 or older (required)
• Based in Austin and available for in-person work at our stores and on shoots
• 2–4 years of experience in a marketing or content role
• You can shoot and edit photo and video yourself
• A clear writer whose briefs make it easy for others to do great work
• Detail-oriented: you catch the wrong spec or the off-brand line before it goes live
• Comfortable on a small team where the job changes as the company grows.

Bonus Points For

• Experience in the hemp or cannabinoid industry
• Using AI tools in your content workflow
• Making ad creative for Meta or Google
• Running organic social for a brand
• Managing agencies, freelancers, or creator/UGC programs
• Shopify or website merchandising experience
• CapCut, Canva, or similar tools.

What We Offer

• Full-time or part-time, whichever fits you
• Real ownership: your work shows up on our site, in our stores, and in our ads
• A front-row seat as we grow, with room to grow alongside us

Pay: $30,000.00 - $60,000.00 per year

Work Location: Hybrid remote in Austin, TX 78745