Director of Demand Generation

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

About the role

Higgsfield AI is seeking a Head of Demand Generation to build and scale our global demand generation engine as we continue our rapid growth. This is a senior, hands-on leadership role responsible for driving pipeline creation across enterprise and self-serve motions — owning strategy and execution across digital channels, paid media, ABM, events, and partnerships, while overseeing our lifecycle marketing function to ensure a seamless journey from first touch through renewal and expansion.

You'll work closely with the head of B2B Marketing, Sales, Growth, Product, and Revenue Operations in a fast-paced environment where experimentation, speed, and measurable business impact matter. You'll need to be equal parts strategist and operator: someone who sets the vision and is just as comfortable rolling up their sleeves to execute it.

What you'll do

Own Pipeline Generation

• Develop and execute the demand generation strategy to drive qualified pipeline across enterprise and PLG motions.
• Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
• Create scalable account-based marketing (ABM) programs targeting enterprise customers and strategic accounts.
• Optimize lead generation, conversion, and pipeline velocity across the entire funnel.

Scale Marketing Programs

* Launch and iterate campaigns quickly using data-dri