Growth Marketer

Must apply via link here

: https://apply.rocketalumnisolutions.com/apply/growth

What we do

Rocket Alumni Solutions makes web-based touchscreen software for schools (1,500+ clients across the US). Athletic directors and advancement teams use us to turn decades of photos, records, and stories into interactive halls of fame, donor walls, and alumni showcases. Everything we build runs as a website on any device: touchscreens, phones, laptops, tablets. As an AI-native company, we push the boundaries of web development to make the highly complex feel simple, and we help schools engage alumni and donors at scale.

The role

As our Growth Marketer, you’ll report to the Head of Growth Marketing, who will be your strategic partner and, depending on your seniority, your mentor. Paid ads are the core of the role: primarily Meta and Google, but also YouTube, X, LinkedIn, and AI engine ads. That said, we’re not hiring someone who only does paid. We’re hiring a systems thinker who is passionate about AI-driven marketing. We’re an AI-forward company: an AI agent already works alongside our marketing team, monitoring campaigns, pulling reports, running research, and handling much of the operational gruntwork. Your job is to direct that leverage to boost client acquisition.

Responsibilities

• Run paid acquisition across our ad platforms: campaign structure, budgets, and the CAC and ROAS targets that come with them. You have a track record of efficiently increasing ad spend over time to drive more conversion volume, and you know what moved the metric and why.
• Work with the design team to build a creative testing system around target personas (personalization at scale): hooks, offers, formats, and landing pages on a steady cadence. *We have a design system in place that supports triple-digit asset creation every month.*
• Improve CRO by designing landing pages for each target persona and A/B testing them. *We have a system in place to ship new landing p