Manager, Automotive Growth Marketing

Own the plan. Create qualified dealer demand. Turn automotive expertise into completed demos.

The opportunity

Inmar Automotive is building a focused growth engine for the U.S. franchise automotive retail market. We need an experienced B2B automotive marketer who can step in, understand the dealer ecosystem immediately, and execute through Inmar’s existing marketing infrastructure. Success is measured by qualified dealer demand and agreed demo targets—not activity alone. What you’ll own

• Own the Automotive demand-generation plan and work backward from quarterly and annual qualified-demo targets; maintain a simple operating scorecard and act quickly when performance is off plan.
• Build integrated campaigns for U.S. franchise dealerships and dealer groups, with distinct motions for dealer principals, GMs, fixed operations leaders and automotive marketing leaders.
• Lead automotive event strategy and execution for NADA, Digital Dealer and other priority programs—including pre-event demand, speaking/content opportunities, demo scheduling, onsite conversion and disciplined follow-up.
• Turn customer proof, dealer pain points, product capabilities and industry insight into content, outbound, paid programs and sales follow-up that create dealer conversations.
• Operate across Salesforce, Pardot / Marketing Cloud Account Engagement, Salesloft, Calendly, LinkedIn and related systems so engagement is routed, measured and converted—not simply reported.
• Own website strategy with our web partner, including landing pages, SEO, conversion optimization, analytics, testing and ongoing performance improvement. This is strategy and vendor management—not graphic design or development.
• Drive work through Inmar’s shared marketing teams and external vendors with clear briefs, deadlines, quality standards and direct accountability for getting the work done.

What we’re looking for

* Meaningful B2B marketing experience in the U.S. automotive retail ecos