Sr. Marketing Manager Digital Strategy, CRM

Join the Crew Behind Epic Stays: Senior Marketing Manager

Digital Strategy, CRM & Demand Generation

Kissimmee, FL | Hybrid Role: 60% On-Site · 40% Remote

At andCo Hospitality, we're all about turning vacations into stories worth telling. Ever had a trip so good you considered staying forever? We get that a lot. And we're looking for an awesome Senior Marketing Manager to join our Florida-based corporate team and help make those moments happen across our resort properties in Florida & Colorado.

From beachside hangs to mountain escapes, you'll help shape how guests discover, book, and experience our brands, all while making sure our marketing dollars work as hard as we do. This is a hands-on, commercially minded leadership role for someone who loves building, testing, optimizing, and occasionally saying, “Yeah, we can do better than that.”

Here's What You'll Be Up To

• Own the marketing strategy and full marketing budget across our brands and properties, including paid media, creative, content, CRM and marketing technology, agencies, and property-level marketing support.
• Build annual marketing plans and budgets,monitorperformance, reforecast throughout the year, and move investment toward what is delivering meaningful results.
• Help grow direct bookings and reduce reliance on third-party channels while staying aligned with revenue and pricing strategies.
• Lead paid search, Performance Max, paid social, metasearch, and other digital acquisition efforts across the portfolio.
• Manage our digital agency and external partners, setting clear expectations, reviewing performance, and making thoughtful decisions about scope, investment, and partnerships.
• Build and grow a meaningful CRM and lifecycle marketing program across key audiences, including owners, past guests, abandoned bookings, and guests throughout their travel journey.
• Own website conversion strategy, including landing pages, property pages, booking paths, rate