Social Media Manager, SwimOutlet

About us

SwimOutlet is the largest online specialty retailer for swimming and water sports in the US, and part of Spiraledge, whose brands include EverydayYoga, Swim.com, Practyce and Tend. We are a small marketing team running roughly nine million dollars a year of paid media in house across about ten channels, and we move fast.

The role

You own SwimOutlet's organic social presence end to end, and you own the production of our social and paid social creative. Publishing and scheduling are part of it, and so is repurposing what we already have. We are looking for a maker: someone who shoots and edits video, produces UGC, cuts motion graphics and builds statics, and who can make content that is authentically of the swim world and content that actually sells product. Knowing the difference between those two things is most of the job.

You will have internal design and digital media support and a freelance budget to extend your capacity. The output is still yours.

You will also run our ambassador program as a measurable channel, manage community, and work weekly with the CMO on the paid content pipeline.

What you will own

Content production

Make the work. You are our primary producer of social and paid social creative across short-form video, UGC, motion graphics and statics. Shoot and edit on demand and on location, including on a pool deck and at meets, around launches and campaign moments. Produce a consistent pipeline of testable creative for Meta and our other paid social channels, agreeing weekly with the CMO on what to make next. Direct and produce UGC through our ambassador roster and creator network. Publish and schedule across our channels. This is a hands-on role and posting is part of it. Repurpose what we already have into new formats and placements: cutting longer footage into shorts, reworking UGC into paid ads, adapting statics across surfaces Use our internal designers, the digital media team and external