Social Media & Content Growth Manager – DTC E-Commerce Brand

Remote | Full-Time | Long-Term Position

We are a growing home fragrance and lifestyle brand looking for an experienced, highly creative Social Media & Content Growth Manager who knows how to take a great product and get people talking about it, sharing it, and buying it.

This is NOT an entry-level position, and we are not looking for someone who needs to be taught social media.

We want a hands-on doer who understands what is working RIGHT NOW on TikTok, Instagram Reels and short-form video—and knows how to turn content into reach, engagement, traffic and sales.

What You’ll Own

• Develop and execute our TikTok and Instagram growth strategy
• Create and edit short-form videos, Reels and TikToks
• Understand hooks, trends, storytelling, watch time and what helps content get picked up by the algorithm
• Develop creative concepts that make people stop scrolling
• Post consistently and manage our social channels
• Find and recruit UGC creators and micro-influencers
• Handle creator outreach, communication, product seeding and follow-up
• Create clear briefs so creators produce content we can actually use
• Identify creators and partnerships that can drive sales—not just views
• Repurpose strong content across TikTok, Instagram and other channels
• Write strong hooks, captions and calls to action
• Shoot/create basic content yourself when needed
• Work closely with our graphic designer on higher-end creative
• Follow social trends and react quickly when opportunities appear
• Track which videos, creators, concepts and offers perform best
• Continuously test new ideas and improve results

Who We’re Looking For

You should already know how to do this.

We don’t want to babysit someone or explain every next step. We want someone who can look at our brand, understand the opportunity, develop ideas and run with them.

You are someone who

• Has proven experience growing consumer brands through social media
• Strongly understands TikTok, Instagram R