Social Media Manager and Content Creator

About us

High Desert Veterinary has cared for Central Oregon's dogs and cats since 1986. We're

independently owned, led by Dr. Brent Post, and proudly not a corporate chain. Our clients see the same faces year after year, and we like it that way.

Our philosophy

is harmonious health for pets, people, and planet. Our tagline says it simply:

Healthy pets. Happier lives. A better world.

We work by four values

-- Communicate to Empower: honest, clear, compassionate conversations about every option

-- Lead with Compassion: for patients, clients, and each other

-- Go the Extra Mile: because good enough isn't, when it's someone's best friend

-- Rooted in Community: a Bend neighbor first, a business second

What makes us different, and what you'll help us show every day

1. We invest time and attention in building lasting relationships with clients and their pets.

2. We communicate to educate and empower our clients to make their best decisions,

offering compassion and directness that includes open discussion of treatment options.

3. We deliver exceptional service on behalf of our patients' best interests.

Our voice sounds like your favorite neighbor who happens to be a vet: warm, plain-spoken, a

little funny, and never stiff.

The role

We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging social media strategies, and analyze performance metrics to drive brand awareness and audience engagement. Your creative vision combined with data-driven insights will help us connect authentically with our community, enhance our online visibility, and support our marketing goals. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact through innovative content marketing.

You'll be the storyteller behind our social channels, turning everyday clinic moments into posts that make Bend pet owners feel like they already know us. Think puppy first-visits, senior dog success stories, a quick tip from Dr. Post before a Smith Rock hike.

You'll be talking to two kinds of neighbors. First, established households, often empty nesters

with more than one pet, who value a long relationship with their vet. Second, people new to

Bend who are looking for a clinic to call their own.

In your first six months, success looks like this

● 2-3 reels a week, plus a steady Instagram and Facebook rhythm planned a month ahead

● Social presence that grows by 10% annually

● A recognizable HDV voice: local, warm, funny, and unmistakably independent

What you'll do

Duties

• Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, and TikTok to increase reach and engagement.
• Create high-quality, visually appealing content including graphics, videos, photography, and written posts that align with brand identity and marketing objectives.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and respond promptly to audience comments and messages.
• Conduct social listening to gather insights on audience preferences, trending topics, and competitor activities to inform content planning.
• Utilize SEO best practices and keyword research to optimize content for search visibility on social media platforms and web channels.
• Analyze social media performance metrics using tools like Google Analytics and media performance analytics dashboards to measure campaign effectiveness and refine strategies accordingly.
• Collaborate with owners to manage brand reputation, handle media inquiries, and develop positive relationships with influencers and partners.
• Monitor digital marketing performance through marketing analytics tools, adjusting campaigns based on data insights for continuous improvement in engagement and reach.

-- Plan and create content

--Build and maintain a monthly content calendar tied to seasons, pet health awareness

days, and clinic priorities

-- Come to the clinic 3–4 times a month (or as needed) to capture photos and short-form

video, with pet-owner consent

-- Write captions in the HDV voice: friendly, informative, a touch of humor, no clinical

jargon

-- Adapt newsletter articles and blog posts into bite-sized social content

-- Establish a weekly series that features industry knowledge from our technicians and vets

Tell these stories

-- Joint health: Dr. Jon Enyart's acupuncture and cold laser therapy, CCL surgery, and

-- Standard Process supplements

-- Dental health: Key messaging related to staying on top of dental cleanings, this critical

preventative care practice

-- Share stories related to other friendly businesses: groomers, trainers, rescues, and

Central Oregon pet brands

-- The three things that set us apart, in everyday moments at the clinic

-- Develop new, creative ways to build buzz and brand awareness

Manage the community

-- Respond to comments and messages within one business day, routing medical or

appointment questions to the front desk

-- Engage with local Bend accounts, businesses, and pet groups to create collaborative

-- partnerships with affinity businesses

-- Flag reviews and mentions that need a response from the team

Support clinic goals

-- Promote wellness packages, seasonal reminders, and community events

-- Spotlight our team and celebrate patient milestones

-- Help grow awareness and giving for Charlie's Fund

Measure and improve

-- Track monthly performance: reach, engagement, follower growth, and inquiries

-- Track new clients who book through social each month, using promo codes, a dedicated

booking link, and the "How did you hear about us?" answers from intake

-- Share a short monthly report with Katie and recommend what to try next

-- Keep a simple shared photo and video library organized

What you bring

Skills

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong graphic design skills using Adobe Creative Suite or Canva for media editing and visual content development.
• Proficiency with social media management tools such as Hootsuite or Buffer for scheduling and analytics.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and e-commerce integration.
• Excellent content writing skills with an eye for proofreading and editing for clarity and tone.
• Ability to analyze social media analytics data to measure success metrics like engagement rates, reach, impressions, conversions, etc.
• Familiarity with video editing software for creating engaging multimedia content.
• Strong relationship management skills for engaging with followers, influencers, media outlets, and partners.
• Understanding of branding principles along with public relations experience to maintain a positive brand image online.
• Ability to stay current on social listening trends, digital marketing innovations, and platform updates to keep strategies fresh and effective.
• Join us in shaping a vibrant digital community! This role is perfect for creative minds passionate about storytelling through social media while leveraging data insights to maximize impact.

Must-haves

-- 2+ years managing social media for a business or organization, with a portfolio to show

-- A strong writing voice that can be warm, clear, and genuinely funny

-- Confidence shooting and editing photos and short video on a phone

-- Working knowledge of Instagram, Facebook, and a scheduling tool such as Meta

Business Suite or Later

-- Comfort around animals of all sizes and moods

-- Good judgment with sensitive moments, privacy, and client consent

-- Reliability working independently with light check-ins and bi-weekly meetings

Nice-to-haves

--Experience in veterinary, healthcare, or local small business marketing

--Deep Central Oregon roots and a camera roll full of trail dogs

How to apply

Email [email protected] with the subject line "Social Media Manager" and include:

1. Your resume

2. Links to 2–3 social accounts or campaigns you've managed

We review applications on a rolling basis. High Desert Veterinary is an equal opportunity

employer and welcomes applicants of all backgrounds. We’re committed to fostering an inclusive environment where your ideas can flourish—apply today!

Pay: From $30.00 per hour

Expected hours: 15.0 per week

Benefits

* Flexible schedule

Application Question(s)

* What is your Instagram profile?

Location

* Bend, OR 97702 (Required)

Work Location: Hybrid remote in Bend, OR 97702