Social Media and Marketing Manager

Overview

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple social media platforms. This role offers an exciting opportunity to craft compelling content, analyze marketing performance, and engage with our community through strategic communication. The ideal candidate will be passionate about digital marketing, possess a keen eye for design, and thrive in a fast-paced environment that values creativity and data-driven decision-making. Join us to shape impactful campaigns that resonate with diverse audiences and drive measurable growth.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals.
• Monitor social listening tools to track brand reputation, industry trends, and customer feedback, ensuring timely responses and proactive engagement.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce high-quality visual content for campaigns.
• Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to optimize reach and ROI.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics platforms; prepare reports to inform future strategies.
• Coordinate with public relations teams to enhance media outreach efforts and maintain positive brand relationships through effective communication.
• Oversee the scheduling of posts using Hootsuite or Buffer applications to ensure consistent online presence across channels.
• Conduct keyword research for content optimization to improve SEO rankings and increase organic traffic.
• Track marketing online analytics and media performance metrics to gauge campaign success and identify areas for improvement.
• Collaborate with cross-functional teams on branding initiatives, e-commerce projects, and content creation efforts that support overall marketing objectives.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Solid understanding of social media platforms’ algorithms, advertising tools, and analytics features including Facebook Ads Manager and Google Analytics.
• Experience with media editing tools for video production and photo editing; familiarity with video editing software is a plus.
• Strong written communication skills with an eye for proofreading and content writing that captivates audiences.
• Knowledge of SEO best practices, keyword research techniques, and digital marketing performance monitoring.
• Ability to analyze data from various sources to generate actionable insights; experience with marketing online analytics is essential.
• Excellent relationship management skills to foster partnerships with media outlets, influencers, and internal teams.
• Highly organized with the ability to manage multiple projects simultaneously in a fast-paced environment.
• A passion for staying current on emerging trends in social media marketing, branding strategies, and digital innovations.

Join us as a Social Media and Marketing Manager where your creativity meets strategic insight! Be part of a vibrant team dedicated to building authentic connections through compelling storytelling while driving measurable results that propel our brand forward. We’re committed to supporting your growth every step of the way!

Pay: $500.00 per month

Work Location: Hybrid remote in Happy Valley, OR 97086