Social Media Manager

Purpose of Position

Manage a social strategy that supports and elevates the brand through creating innovative social content, strategies and brand campaigns. Essential Job Functions:* Drive the design, management and execution of a a clear and impactful social strategy that will grow the bank’s social media following, increase engagement, and position the bank as a unique thought leader in the impact banking space. * Own all day-to-day operations for the bank’s owned social media channels, including daily monitoring and engagement on the bank’s channels. * Work with the creative team to develop new and engaging content ideas and strategies to engage the bank’s audience. * Identify and manage external partnerships and campaigns with relevant brands, organizations, and influencers. * Manage and have a deep understanding of paid social media strategies and buys. * Provide social media support to internal stakeholder initiatives. * Develop and manage editorial calendar to ensure alignment of content with relevant seasonal, product, and brand events. * Develop and maintain regular reports on social analytics and track against KPIs, optimizing content with the use of analytical tools with actionable recommendations. * Identify emerging social channels, trends and content. * Work to ensure alignment on content that builds brand awareness and optimizes growth strategies. * Develop deep understanding of company brand voice and tone. * Provide general marketing support and assist with other marketing functions and day-to-day requests as needed. * Perform other duties as directed. Knowledge, Skills and Experience Requirements:* Bachelor’s degree or equivalent experience * 6-8 years of related experience in social media marketing * Deep understanding of social media channels in B2B and B2C engagement * Ability to utilize digital and social marketing to meet marketing and company-wide objectives * Creative thinker with proven experience creating soci