AI & Marketing Technology Reporter

Description

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Ad Age is seeking an ambitious reporter to cover how marketers are making technology decisions as artificial intelligence, digital platforms and changing consumer behavior reshape the business of marketing

This reporter will focus on the decisions marketers and agencies are making now: how brands are using AI, how consumers are discovering and buying products, how technology is reshaping advertising and agency operations and how major platforms are changing the ways marketers reach audiences.

The ideal candidate will move beyond product announcements and incremental technology news to report stories that provide original information, practical guidance and meaningful accountability. This includes deeply reported brand and agency case studies, clear explanations of complex developments, platform coverage with direct consequences for marketers and stories built on documents, data and strong sourcing.

This position reports to Ad Age’s senior editor overseeing technology coverage and will work closely with reporters and editors covering brands, agencies, media, creators and creativity.

What you’ll cover

• How brands and agencies are adopting AI across advertising, search, commerce, creative development, customer experience and marketing operations
• How CMOs and other marketing leaders are deciding where to invest in AI and technology, what they are buying and building and how they are measuring the return.
• The evolution of AI search and what changes in consumer discovery mean for brands
• Developments at Google, Meta, Amazon, OpenAI and other major or emerging platforms that affect advertising and marketing
• The technology stacks, vendors, costs and organizational decisions behind companies’ AI strategies
• How AI is changing marketing jobs, agency models, staffing, compensation and workflows
• Technology pricing, measurement, transparency, privacy and accountability
• Emerging tools and technologies with the potential