Director, Marketing Operations

Job Summary

The Director, Marketing Operations is responsible for the operational strategy, execution, reliability, and advancement of the platforms and processes that power Hearst Newspapers' digital subscription marketing strategy. This role leads day-to-day marketing technology operations across Sailthru, BlueConic, Casper, subscription rates and offers, data integrations, and platform quality assurance, ensuring the marketing technology stack operates reliably while continually improving how Marketing uses technology, data, AI, and automation. This is a centralized role supporting nine markets, with responsibility for building consistent, scalable processes and capabilities across the portfolio.

The ideal candidate is a technically fluent marketing operations leader who combines deep hands-on marketing technology experience, strong data and systems thinking, and disciplined operational leadership. This person will manage a distributed team of four and serve as a key bridge between Marketing and Product, Business Intelligence, Editorial, Finance, Customer Service, and technology vendors - translating marketing needs into clear requirements, identifying new capabilities and opportunities, and driving adoption across marketing and newsrooms.

Key Responsibilities

• Lead and develop the Marketing Operations team, managing workload, performance, priorities, and professional development while establishing clear ownership, service levels, operating rhythms, and accountability.
• Own the Marketing Operations intake and prioritization process, evaluating incoming requests, allocating team capacity, managing tradeoffs, and keeping stakeholders aligned on timing, scope, and dependencies.
• Own day-to-day marketing technology operations across Sailthru, BlueConic, Casper, and any other future platforms, including platform administration, workflows, audience segmentation, campaign activation, personalization, troubleshooting, documentation, gov