Social Media Content Manager

About SCVA

The Sullivan Catskills Visitors Association is the destination marketing organization for Sullivan County, New York. We share meaningful stories about the region through our *here* editorial platform, website and social channels.

The Role

Sullivan Catskills is looking for a Social Media & Content Manager to drive and oversee all of our social media channels. This is a management role: you'll set the content strategy and calendar, brief and direct the people doing the production and engagement work, hold everything to a high bar for quality and brand fit, and own the analytics that tell us what's working.

You'll need strong working knowledge of content development, visual design, production, and engagement best practices so you can brief, direct, and evaluate the people doing the work. Sharp organizational skills are required to run multiple workstreams and vendors at once, and genuine local knowledge of Sullivan County to keep our storytelling authentic and accurate. If you're also able to produce content yourself (i.e. reels and carousels) that's a strong plus, but the core of this role is developing the content and then managing the team and vendors who carry them through.

What You'll Do

• Own and manage all Sullivan Catskills social media accounts (platforms may include Instagram, Facebook, LinkedIn, YouTube, and others as the strategy evolves).
• Develop and maintain a content calendar aligned to brand pillars and strategy.
• Direct content development from concept through production- researching information around the county’s offering, shaping the messaging and visual style/tone, briefing photographers, videographers & designers, preproduction for shoots, and reviewing all work before it publishes.
• Manage the team members and vendors responsible for content production and community engagement: assign work, set expectations, review quality, and keep projects on schedule and on budget.
• Oversee the people monitoring day-to