Social Media and Marketing Manager

Job Overview

Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We’re seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will develop innovative marketing strategies, manage dynamic social media campaigns, and harness the power of digital tools to elevate brand awareness. Your creativity and analytical skills will drive impactful content creation, community engagement, and measurable results that propel our brand forward in a competitive landscape.

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Manage daily social media management tasks using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and analyze performance metrics.
• Create captivating content including graphics, videos, photography, and written posts using Adobe Creative Suite applications such as Photoshop and Illustrator.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; utilize insights to refine marketing tactics.
• Optimize content for SEO by performing keyword research and integrating relevant keywords into posts to enhance organic reach.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other digital platforms to maximize ROI.
• Coordinate with public relations teams to craft consistent branding messages and manage relationship management efforts with influencers, partners, and stakeholders.
• Analyze web analytics through Google Analytics and web analytics tools to track campaign effectiveness; prepare reports to inform future strategies.
• Support e-commerce initiatives by creating engaging product descriptions, promotional content, and visual assets that drive online sales.
• Mainta