Snr. Manager, Email & Lifecycle Marketing (Remote)

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.

Remote positions open in the US office only.

The Senior Manager, Email & Lifecycle Marketing owns the strategy, execution, and optimization of KnowBe4's email and lifecycle marketing programs across the full customer and prospect journey.

This role is responsible for driving pipeline contribution, customer engagement, retention and churn prevention, and upsell through best-in-class email programs that are data-driven, personalized, and continuously improved. The ideal candidate combines strong strategic thinking with hands-on execution, a deep understanding of B2B buyer journeys, and a bias for testing and measurement.

This role will work in lockstep with our Customer Success organization, our Product organization, our Sales organization and in close collaboration with many marketing teams: Product Marketing, Revenue Marketing, Marketing Operations, Content, and Design. Deep and regular alignment with Customer Success, Sales and Revenue Operations is required to ensure lifecycle programs are contributing to reducing churn, driving customer expansion, and new business pipeline and bookings targets.

Responsibilities

• Own and evolve KnowBe4's email marketing strategy across prospect, trial, customer onboarding, adoption, renewal, and expansion lifecycle stages.
• Build post-sale customer lifec