SEO Analyst

About Us

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description

Reporting to the VP of Digital, this role will support content SEO, reporting and analytics, technical SEO execution, and ongoing website optimization efforts tied to a large-scale website modernization and migration initiative. This is a highly collaborative role embedded within the Web Operations organization and partnering closely with Content, Product Marketing, Digital Marketing, Development, and Design teams.

The ideal candidate is analytical, detail-oriented, and comfortable operating in a fast-moving enterprise environment where priorities evolve and cross-functional coordination is critical.

What You’ll Do

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### Content SEO & Optimization

• Conduct keyword research to support content creation, optimization, and product alignment initiatives
• Build SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities
• Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift
• Support TOFU and MOFU content planning aligned to business priorities and product taxonomy
• Optimize and score content using SEO optimization tools such as Clearscope
• Partner with Product Marketing and Content teams to validate content opportunities before production

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