Growth Marketing Manager

About Us

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description

The Growth Marketing Manager will drive growth strategy and execution within our Equity business unit. This role combines strategic marketing planning with hands-on tactical execution to optimize customer acquisition, engagement, and expansion throughout the complete customer lifecycle. Stakeholder management and communication are key.

You'll collaborate cross-functionally with product marketing, sales, customer success, partner marketing, digital marketing, and operations teams to build and execute omni-channel campaigns in alignment with our business objectives. Your success will be measured by achieving aggressive YoY growth targets through marketing-attributed pipeline and bookings, conversion rate optimization, and accelerated product adoption.

As a growth marketing expert for our equity management solution, you'll develop campaigns that resonate with sophisticated finance and HR audiences and enterprise decision-makers while managing integrated marketing programs from concept through measurement.

RESPONSIBILITIES: WHAT WILL YOU DO?

---------------------------------------

### Campaign Development & Execution

* Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, execut