Paid Social Specialist

We Go Beyond

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

What You'll Do

Campaign Execution

• Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms (Reddit, Pinterest, Snapchat, etc.)
• Own audience targeting, budget allocation, creative trafficking, and account structure to drive efficient growth
• Monitor performance daily and weekly, making optimizations in real time

Testing & Creative Optimization

• Run structured tests across creative variations, audiences, placements, and bidding strategies
• Analyze CTR, CVR, and CAC trends to identify optimization opportunities at both the channel and regional level
• Partner with Creative, providing data-backed feedback on messaging, formats, and content iterations

Technical & Platform Operations

• Maintain accurate tracking: pixel implementation, CAPI integrations, event configuration, and product catalog hygiene
• Keep account structure clean and campaign documentation up to date
• Manage audience uploads, exclusions, and segmentation

Performance Reporting

* Track and report on CAC, C