Demand Generation Manager

KPA has spent over four decades earning a reputation as the company automotive businesses trust with compliance. More than 15,000 of them count on us to protect their people, their customers, and their operations across Environmental Health & Safety (EHS), Sales, Advertising, Privacy, and HR.

Underneath it is one conviction: that documented is not the same as safe. A binder of current paperwork has never prevented an injury, so we built the company to close that gap. Software that's always watching out, training that reaches the newest person on the floor, and 150 consultants who keep finding what actually goes wrong. We think that work is worth doing somewhere people want to be, and Built In Colorado has named KPA one of the state's Best Places to Work seven years running.

Why This Role Exists

That kind of trust is a rare foundation for a marketing team, and it is the raw material for one of the best demand engines in B2B. Dealer groups are consolidating, and buyers increasingly start their research inside AI answer engines rather than a list of search results. Both shifts favor the company that builds for them first.

This role builds that engine: automation that meets buyers where they are, campaigns that run as one program rather than five, measurement clear enough that every dollar has an answer, and AI woven throughout it so a small team moves like a much larger one. You'd own it end to end, the automation, the campaigns, the data, and the pipeline outcomes, on top of a story nobody else in our industry can tell.

*This is a builder's job at a company worth building for: if you'd rather design the whole engine than tune someone else's single channel, this is it.*

The Role

The Manager, Demand Generation drives the execution and performance of KPA's demand programs across all paid, owned, and automated channels, and is a critical partner in improving the systems and measurement that underlie them. This is a hands-on, individual-cont