Paid Social Manager

We Go Beyond

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

What You'll Do

Strategy & Channel Ownership

• Assist in paid social strategy across Meta, TikTok, and emerging platforms (Reddit, Pinterest, Snapchat, etc.), translating brand and regional goals into channel-level plans
• Set budget allocation, pacing, and audience strategy across campaigns to hit CAC and growth targets
• Serve as the primary point of accountability for paid social performance across the portfolio

Team & Agency Leadership

• Manage and develop Paid Social Specialist(s), reviewing campaign builds, QA, and day-to-day optimizations
• Direct agency partners on execution quality, testing cadence, and account hygiene
• Set testing roadmaps across creative variations, audiences, placements, and bidding strategies, and hold the team accountable to structured, statistically sound tests

Performance & Measurement

• Own CAC, CVR, CTR, and spend-pacing reporting across the channel, identifying trends before they become problems
• Diagnose performance shifts (e.g., creative fatigue, audience saturation,