Paid Media Specialist

About Gulf Stream Boat Club

Gulf Stream Boat Club is a premium, membership-based boat club with 10 locations across Florida and more than 15 years in business. We provide members access to a premium fleet and concierge-level service without the costs and responsibilities of boat ownership.

As we continue to grow, we’re bringing more of our marketing capabilities in-house and investing in a sophisticated, data-driven acquisition strategy. This is an opportunity to make a direct, measurable impact on the growth of an established Florida lifestyle brand.

Position summary

The Paid Media Specialist manages paid acquisition and the technical infrastructure behind it. This role plans, launches, optimizes and reports on every paid campaign across 10 Florida markets, and manages the tracking, website and CRM plumbing that connects an ad click to a signed membership.

The person in this seat is accountable for cost per membership inquiry and cost per member acquired, and for making sure leadership can see, at any time, exactly where the marketing budget is going and what it is returning.

Key responsibilities

Paid media management (approx. 45%)

• Manage strategy, build, launch and daily optimization of paid campaigns across Meta, Google Search, Performance Max, YouTube and emerging channels.
• Manage budget allocation and pacing across all 10 club locations, shifting spend toward the markets and campaigns delivering the strongest return.
• Build and maintain audience strategy: geo-targeting by location, lookalikes, retargeting pools, and seasonal audience segments.
• Run a continuous testing program across creative, copy, audience, placement, offer and landing page, with documented results.
• Manage bid strategy, negotiation and vendor relationships for any media placements.

Tracking, analytics and attribution (approx. 25%)

* Manage the full measurement stack: Google Analytics 4, Google Tag Manager, Meta Pixel and Conversions API, call