Paid Media Analyst

ABOUT MILES

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other. JOB SUMMARY: Hospitality Paid Media Analyst is responsible to work with internal teams to set up campaigns, oversee monthly budget management, track performance metrics, implementation of account optimizations and analyze reporting and provide insights and recommendations for several client accounts across all Paid Search platforms - Google, Microsoft Ads – Paid Social platforms - Facebook, Instagram, Pinterest, LinkedIn, TikTok – OTAs – Expedia, Booking,com, TripAdvisor. The Paid Media Analyst role is a client facing role and is an effective communicator and skilled presenter.

The Hospitality Paid Media Analyst is accountable for creating and maintaining the client Media Plans, as well as, ensuring all billing and media invoicing is complete and accurate. In addition to Paid Media, the Hospitality Paid Media Coordinator will oversee profile and listing updates and maintain profiles and listing on platforms like Google Business Profile, TripAdvisor, Yext, Yelp, etc, and will onboard an audit new profile clients as needed.

Success is measured by account retention and growth, evaluating client satisfaction, the delivery of innovative marketing programs, personnel development, and strong financial management to reflect media plans.

WHO WE’RE LOOKING FOR

• Thrive in a fast-paced environment (virtually + in person).
• Advanced understanding of, and continual self-education on marketing best