Marketing Specialist

Job Title: Marketing Specialist

Location

Hybrid in Herndon, VA (3 days/week on site)

Clearance Required

None

Duration

Full-time, Permanent

Pay Type

W2 employee

Reporting to

Director of Marketing

Management Duties

None

Position Overview

The Marketing Specialist will support and elevate the marketing team by advancing current programs and spearheading new initiatives. The ideal candidate is an eager, organized multitasker with a strong passion for marketing and background experience in campaign management, branding, social media, demand generation, or event promotion. This role demands a balance of big-picture strategic thinking and ground-level execution to deliver high-quality marketing collateral, web content, and ongoing communication efforts on time.

This position follows a hybrid work schedule, with three in-office days per week at Four Inc.’s headquarters in Herndon, Virginia, and two remote workdays.

Essential Functions

• Develop and execute marketing strategies, including webinars, email campaigns, PR, event promotion, and sales enablement resources.
• Develop and execute multi-channel campaigns designed to strengthen vendor/partner alliances and drive customer acquisition.
• Collaborate with Sales, Strategic Development, and Leadership teams to build cohesive messaging and content.
• Maintain and curate the central repository of marketing collateral, presentations, digital assets, and web content.
• Update corporate web pages and marketing materials to align with current campaign objectives and brand guidelines.
• Track campaign performance metrics, compile analytics reports, and help measure overall campaign effectiveness and provide recommendations.
• Monitor project timelines, deliverables, and team action items to keep marketing initiatives on schedule.
• Coordinate vendor invoicing, track marketing expenses, and support budget management alongside finance.
• Other duties as as