Senior Marketing Coordinator

Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence in recruitment within our community. In this role, you will develop and execute comprehensive marketing strategies that drive engagement, increase conversions, and enhance overall campaign performance. Your expertise in digital marketing tools, content creation, and analytics will be essential to delivering impactful campaigns that resonate with target audiences. Join us to shape innovative marketing solutions and contribute to our growth trajectory with energy and enthusiasm!

Responsibilities

• Develop, implement, and optimize integrated digital marketing campaigns across channels including social media, paid advertising, email marketing, and SEM (Search Engine Marketing).
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media advertising platforms to maximize ROI.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic through effective SEO strategies.
• Oversee website management using domains like GoDaddy, ensuring content is engaging, accurate, and optimized for search engines.
• Analyze web analytics reports using tools like Google Analytics, Google Tag Manager, and other web analytics reporting tools to measure campaign performance and identify opportunities for improvement.
• Foster alum community with compelling content for various channels, including blogs, social media posts, email newsletters, and landing pages using Adobe Creative Suite tools such as Photoshop and other graphic design software.
• Implement marketing automation strategies to nurture leads, improve customer engagement, and streamline campaign workflows.
• Coordinate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints while managing social media management tools for scheduling and mon